Car Guru Dealer Pricing

Asked by GuruM6J7 Apr 23, 2020 at 06:51 PM about the 2018 Dodge Challenger SRT Hellcat Widebody RWD

Question type: Shopping & Pricing

If a price on a car ad on car guru 50.923 and it says its a low price. You go to
the dealer to see the car and ask the price its 50,923. but when you sit down
to do a deal the price is increased by 1793.00 for dealer reconditioning fee
which it not mentioned otherwise. Plus if you want a second key its another
500.00 even though you could purchase one outside for around half the
amount. To me its a bait and switch because the price thats advertised is a
price to get you into the dealer. Sad way to treat people plus we cant not
trust the info from car gurus !!!!

2 Answers


Dealers have been playing those games forever. It's finding the dealer that don't play price games is the tough part. That is why I like to read reviews before dealing with the dealers.


Adding money is one way a dealer finds out how serious you are about the car. some people just can't live without "that" car and will succumb to anything. You just be smart and tell them to add the second key and delete their reconditioning fee. If they won't just walk out. I suspect that the salesman will stop you before you pass the door.

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