what does it mean when it says "Car Gurus IMV?"

Car Gurus their vehicle VALUE? Instant Market Value (IMV) marketing tool for Dealers benefit..Dealers pay Car Gurus. Do your own vehicle value research. One of the CEO's at Car Gurus Lori Hickok read about her! GOLDEN parachute from Scripps Development Officer Lori Hickok collects $11.9 million.

What is IMV? The CarGurus Instant Market Value (IMV) is an estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previous car listings in your market. We compute and update our IMV calculations daily using a complex algorithm that takes into account millions of data points including make, model, trim, year, mileage, options and vehicle history. Our IMV is intended to provide pricing guidance but is not an official appraisal or guarantee.