what does Carguru IMV mean?


Asked by GuruVMK6H Sep 17, 2018 at 09:55 AM

Question type: General

what does Carguru IMV mean?

7 Answers


What does Carguru IMV mean?

3 people found this helpful.

IMV means instant market value. Value of the car based on current fair market price of the car.

3 people found this helpful.

Please be aware that the IMV is flawed for Private sellers. The "IMV" unfairly punishes a private seller. My vehicle was over $2000 difference to the downside from the same vehicle sold by a dealer. It is also misleading to a buyer who will miss out on the best deal if the IMV is highly weighted in their decision making. All in all it serves no one to post different values for the exact same commodity. This is a BIG FAIL IMHO. Cargurus i hope you are reading this. FIX IT

14 people found this helpful.

Above answer is accurate. KBB no longer differentiates between dealer and private, yet CarGurus slides this benefit under the table for dealers. It's deceptive and unfair to private sellers. This is especially true since it highlights "IMV" without any consideration or attempt to evaluate features or upgrades along the way. Recently blown and replaced motor? Who cares; it's worth the same! Hardtop included in your convertible listing? Who cares; it's worth the same! I understand it's not possible for an automated system to to evaluate these fundamentals, and that is my point. You should not build a business around a search algorithm that is so ignorantly flawed. I firmly believe this will ultimately result in exodus of sellers.

10 people found this helpful.

I read that the due to Texas Dept of motor vehicles I wasnt allowed to look at the imv. I thought I was getting screwed! After reading the comments, good looking out tx!!!


Yep definite collusion between CarGurus and dealers. https://www.fi- magazine.com/321639/texas- dealers-could-face-fines-over- cargurus-business-practices

2 people found this helpful.

I found this exactly the case where my car is valued almost 10% lower than the same car yr with higher mileage from a dealer. :(

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