How much should I expect to pay?
To have the wood paneling taken off and put back on new for both sides of a 72 Ford Country Squire Wagon?
i cant give you an exact figure. but body work is expensive. i can say dont go to a large chain of body shops. find a localy owned. they tend to do better work. but if i had to guess i would say like 3 to 5 hundred.
Modern times, modern options that will be easier to maintain (and renew in the future). Use a 'wrap'. They are available in custom printed patterns and are just as easy to install as they are to replace (won't damage the paint).