please explain how deal values changes from day to day even when the price of the vehicle is the same

Asked by JPEJ Jul 20, 2013 at 10:47 AM about the 2010 Audi A6 3.0T quattro Premium Plus Sedan AWD

Question type: Shopping & Pricing

a car i have been looking at for weeks suddenly changed from great value to fair
value to great value to fair value within the last 4 days

1 Answer


The Instant Market Value (IMV) of a vehicle is CarGurus’ estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previously sold car listings in your local market. Our analysis takes into account specific details including make, model, trim, year, mileage, options and vehicle history. CarGurus' IMV is used to determine whether each listed car is a great, good, fair or overpriced deal. CarGurus strives to provide full transparency to your car shopping experience so you know if you are getting a good or bad deal.

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