Why Do You Over Inflate A Dealers "Market Value" compared to Private Seller?

Asked by Jan 04, 2017 at 10:30 PM about the 2007 Mazda MX-5 Miata Touring

Question type: Car Selling & Trading In

A dealer will have a much more inflated "Market Value" than a private seller at
the same price every time.  My car and a dealers car are very similar in every
way (color, features, mileage, etc although my car is a Touring model and the
dealers is a base model) and priced at the same price point.  You present the
dealer Price (same as mine) as a "Good Deal" and over $2000 below Market
Value while my price (same as dealers) is a "Fair Deal" and $81 over Market
Value.  To a novice buyer, they think there is something wrong with my Private
price since at first glance, the Dealer's price is a Good Deal according to you.  
This also does not take into account the almost $900 additional dealer fee that
the buyer will find out about later.

1 Answer

23,205

It shouldn't be so much on a 2007 vehicle, but, I can see how it might be different on a late model car that is "certified pre-owned".

Your Answer

Mazda MX-5 Miata Experts

  • #1
    Michael Kane
    Reputation
    2,090
  • #2
    Tom Demyan
    Reputation
    1,240
  • #3
    Racer_X
    Reputation
    390
View All

Related Models For Sale

Used Ford Mustang
13 Great Deals out of 1,086 listings starting at $3,995
Used Chevrolet Corvette
544 listings starting at $8,995
Used Honda S2000
18 listings starting at $15,499
Used Nissan 350Z
24 listings starting at $7,999
Used BMW Z4
45 listings starting at $10,950
Used Porsche Boxster
59 listings starting at $10,900
Used BMW 3 Series
172 Great Deals out of 2,016 listings starting at $995
Used Mazda RX-8
25 listings starting at $4,900
Used Honda Civic
377 Great Deals out of 3,989 listings starting at $1,250
Used Porsche 911
6 Great Deals out of 197 listings starting at $19,888

Used Cars For Sale

2017 Mazda MX-5 Miata For Sale
83 listings starting at $31,845
2016 Mazda MX-5 Miata For Sale
40 listings starting at $24,995
2014 Mazda MX-5 Miata For Sale
2 listings starting at $26,988
2013 Mazda MX-5 Miata For Sale
7 listings starting at $22,000

Content submitted by Users is not endorsed by CarGurus, does not express the opinions of CarGurus, and should not be considered reviewed, screened, or approved by CarGurus. Please refer to CarGurus Terms of Use.