How is instant market value determined?

Under the FAQ's as shown on the bottom of this page. What is the "Instant Market Value"? Put simply, Instant Market Value is the estimated fair retail price for a vehicle based on similar listings in the market. We analyze millions of currently listed and recently sold cars to determine the Instant Market Value for a vehicle based on year, trim, mileage, transmission, options, region and other factors.

I would never buy a vehicle that is affiliated or dealerships that use car gurus! Put it point blank they need to stay out of pricing cars ! They definitely don’t know values on Trucks !!!